Schah's Digital Marketing & Campaigning

Introduction As cases of COVID19 continue to spread around the world including in Malaysia, the encouragement for preventing this pandemic is getting higher by the media and especially by health oragnizations. COVID-19 spreads easily and most commonly it spreads during close contact (COVID-19 and Your Health, 2021). Social distancing puts space between people. If someone is sick and there are no people around, a virus cannot spread (Russ, 2021). Social Distancing seems to be an easy and simple way to break the chain of COVID19 transmission, but according to a survey by MOH, some people find some certain locations such as markets, malls and grocery shops to practice social distancing (IPK MOH, 2021). Other reasons that people find difficult to practice social distancing are, limited space, society (other people) don't practice social distancing and people keep forgetting about it (IPK MOH, 2021) In order to find a solution for this problem, the idea of this CW2 Social Di...

15/16 Mar 2021 In this class, we learned how to create branding and ad campaign online without hiring consultant. To do so, we need to understand the tyoe of our campaign, which could make it boring or interesting. We can go from crazy, prolific, to main stream. We also need to define our primary and secondary target audience and find out our niche. This is a great way to specialize and get good at doing the campaign highly precise (Lemarchand). These are the steps and elements that we need to consider epcially for our CW2 assignment. 8/9 Mar 2021 This week's class was about Email Marketing (DDA) through Digital Marketing to enhance content generation as part of campaign launch without error. The outcome of the class is to understand Email Marketing and to create email using ESP (Email Service Provider). We learned that the Email Marketing is structures and systematic process that is one of the most successful channels for delivering highly relevant marketing ...